Week 3 EOC | "9 to 5" Documentary

Without a doubt, the movie, “9 to 5”, is a comedy classic. Indeed, the movie had an elite cast; however, the movie’s success was the result of excellent writing and detailed marketing research. Many people enjoy the movie because it is not too far off from reality; people connect to the movie because it was very relatable. In order to create such a captivating store, the writers put a lot of effort into market research. In fact, the movie’s producers had the cast and crew ready before the actual plot of the story was developed. Market research played a vital role in the success of “9 to 5”. Through personal interviews and in-depth questionnaires, the writers of the movie were able to take the results of their market research and develop a movie that was perfectly intended for their audience. The legacy of the movie proves that a lot of effort of marketing research went into developing a great movie: “Marketing managers frequently need to determine who purchases a product, portray the size of the market, and identify competitor's actions, and so on. Descriptive research addresses who, what when, where, why and how questions” (44).