I have not yet committed to this idea; however, I have
developed an idea for a project that may potentially help the clothing brand, Urban
Outfitters. Currently, I work for the company as a sales associate at the
Fashion Show Mall location in Las Vegas, Nevada and I have noticed that as a
store, we struggle with our Urban On log ins. Urban On is a free application
for smartphones that allows customers to create social media profiles. The
application has many unique benefits. For example, this application allows them
to shop the store by simply opening the app; they have full access to the
online store. In addition, the app notifies them of any special promotions and
events. Urban On also offers other fun activities like the store’s music
playlist and reward-like badges.
However, at my store location, the biggest issue we face is
that our customers do not use the app and/or they do not sign in before they
make their purchases. This is unfortunate because we have a lot frequent
shoppers who have the potential to save a lot of money and earn rewards. They
are going to be buying things anyways, so they might as well utilize the app on
their phone and take advantage of the benefits. This is an extra step and
customers do not take it.
I believe the real problem here is the fact that customers
do not really know about Urban On. Some customers think it’s a loyalty program
or a rewards system. Some extreme customers think it’s a spamming device. The
reality is that Urban On is none of those; Urban On has many consumer benefits
that is completely misunderstood. My project is to first, educate the sales associates
and managers about Urban On and all its benefits and accessibility so they can
find tactics to market the app better. As a result, I believe there will be an
increase in customers downloading and utilizing the Urban On app and our store
will increase our Urban On log in percentage if we demonstrate how easy the app
is and all of its benefits.
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